Smoking Cessation’s Quiet Design Failure
The gap between how nicotine use has evolved and how cessation treatment has evolved is a meaningful part of why quit rates have plateaued.
The gap between how nicotine use has evolved and how cessation treatment has evolved is a meaningful part of why quit rates have plateaued.
The startup began with digital tobacco cessation programs, but recently expanded to programs for alcohol use disorder and opioid use disorder. The $64 million funding round was led by Kinnevik and Atomico.